How they track the click. Digital marketing

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Analysis of this link which was shown as an advertisement in news feed : 

https://loftlineshankarpally.com/?cid=202410280426581141431222381327079793671f6dfadd212824743837&utm_sub_source=Discovery&Lead_Keyword=&Lead_Placement=&Lead_Device=m&utm_source=Google&utm_adcreative=Ad1&utm_adset=Inmarket&gclid=Cj0KCQiAlbW-BhCMARIsADnwasp0jczQsJXiwn0UCx1vX3Ea5ff7cqKnqACof2QLNPpS1h1MdIyn9-MaAsBpEALw_wcB

Clicking three dots near 'sponsored' shows the advertiser was SSV technologies. This is probably the vendor for Hiranandani group. 

_______

The URL contains tracking parameters (UTM parameters and a Google Click ID) that are typically used for digital marketing and analytics purposes. Here's a breakdown of the information visible in the URL:


1. **Website**: `https://loftlineshankarpally.com/`  

   - This is the main domain, likely the official website for the Loftline Shankarpally project, which could be a residential or commercial property development.


2. **Tracking Parameters**:

   - `cid=202410280426581141431222381327079793671f6dfadd212824743837`  

     - This is a unique campaign ID used to track the source of the traffic.

   - `utm_sub_source=Discovery`  

     - Indicates the sub-source of the campaign, possibly a discovery ad or platform.

   - `Lead_Keyword=`  

     - This field is empty, suggesting no specific keyword triggered the ad.

   - `Lead_Placement=`  

     - This field is empty, indicating no specific ad placement is being tracked.

   - `Lead_Device=m`  

     - Indicates the user is accessing the site from a mobile device.

   - `utm_source=Google`  

     - The traffic source is Google, likely from a Google Ads campaign.

   - `utm_adcreative=Ad1`  

     - Specifies the ad creative being used in the campaign.

   - `utm_adset=Inmarket`  

     - Suggests the ad is targeting users who are "in-market" for real estate or related services.

   - `gclid=Cj0KCQiAlbW-BhCMARIsADnwasp0jczQsJXiwn0UCx1vX3Ea5ff7cqKnqACof2QLNPpS1h1MdIyn9-MaAsBpEALw_wcB`  

     - This is a Google Click ID, used to track paid ad clicks and attribute conversions.


### What You Can Expect on the Website:

- Information about the Loftline Shankarpally project, such as:

  - Property details (e.g., apartments, villas, or plots).

  - Location (Shankarpally, likely near Hyderabad, India).

  - Amenities and features.

  - Pricing and payment plans.

  - Contact information for inquiries or bookings.


If you visit the site, you may also encounter:

- A call-to-action (e.g., "Book a Site Visit" or "Download Brochure").

- Images or videos of the property.

- Testimonials or reviews.

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