HR superpowers. What CEOs Really Expect from HR
What CEOs Really Expect from HR: Practical Scenarios and Use Cases At a recent HR Leadership Forum of a leading hospital chain, I shared a set of expectations that CEOs like me have from HR—not just as administrators, but as strategic enablers of growth. Here’s a practical breakdown of each point, with scenarios and use cases to bring them to life. 1. Create Talent Magnets, Not Just Job Ads What it means: Go beyond listing job requirements. Build a compelling employer brand that attracts top talent organically. Scenario 1: A high-growth tech startup uses storytelling videos featuring real employees explaining their career growth and company culture. This authentic content draws applications from top engineers who were not actively job-seeking. Scenario 2: An HR team partners with marketing to run a campaign around the company’s social impact projects. Applicants who align with those values apply, reducing early attrition. Use Case: A manufacturing firm struggling to attract ...