Why did orkut fail while facebook flourished

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 Orkut and Facebook were both social networking platforms that were launched around the same time, but Facebook ultimately succeeded while Orkut failed. There are several reasons for this:

  1. Limited user base: Orkut was primarily popular in Brazil and India, while Facebook had a much larger and more global user base.

  2. Lack of innovation: Orkut did not evolve as quickly as Facebook and did not introduce new features that kept users engaged.

  3. User engagement: Facebook had a more active user base and more ways for users to engage with each other, such as through the "like" button and the ability to share links and articles.

  4. Monetization: Facebook has been able to generate revenue through advertising and partnerships, while Orkut struggled to monetize its platform.

  5. Mobile: Facebook had a mobile application that allowed users to access the platform on the go and stay connected, while Orkut did not have a mobile app and was primarily accessed through desktop computers.

  6. Privacy: Facebook's policy and features for user's privacy were more robust and user-friendly compared to Orkut.

  7. Target audience: Facebook was designed for college students and young adults, while Orkut was designed for a more general audience.

All these factors contributed to Facebook's success and Orkut's failure, as Facebook was able to attract and retain a larger and more engaged user base, and generate revenue through advertising and partnerships.

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