What were the reasons of success of whatsapp even though many similar apps where available

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 There are several reasons why WhatsApp became successful even though there were many similar apps available:

  1. User-friendly interface: WhatsApp's simple and intuitive interface made it easy for users to navigate and use the app.

  2. Cross-platform compatibility: WhatsApp was available for multiple mobile platforms, including iOS, Android, and Windows Phone, which made it accessible to a wide range of users.

  3. Strong focus on messaging: WhatsApp's primary focus was on messaging, which made it stand out from other apps that offered a wider range of features.

  4. End-to-end encryption: WhatsApp's end-to-end encryption feature provided users with a high level of security for their messages, which helped to build trust and increase usage.

  5. Cost-effective: WhatsApp's primary feature, messaging, was initially free, which helped it to attract a large user base. Later on, they introduced a small subscription fee after a year of usage.

  6. Viral growth: WhatsApp's user base grew quickly through word-of-mouth and viral growth, as users invited their friends and family to join the app.

  7. Timing: WhatsApp was launched at a time when smartphones were becoming more prevalent and data plans were becoming more affordable, which created the perfect environment for a messaging app to thrive.

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