Business lessons from Rajiv Bajaj
This quote by Rajiv Bajaj is packed with insightful business lessons rooted in real-world strategic thinking. Let’s break down the core lessons with examples: 1. Premiumization vs. Differentiation Lesson: Premiumization is not a universal strategy; what's more important is differentiation —how a company chooses to stand out. Explanation: Rather than blindly following the trend of premiumizing products to appeal to wealthier customers (especially in a K-shaped recovery where income gaps widen), Bajaj emphasizes that every business must define its own unique value proposition. Example: Bajaj Auto : Instead of shifting all focus to high-end bikes like Harley-Davidson, Bajaj differentiates across segments—KTM for performance, Pulsar for sporty mass-market, and Boxer for low-income markets. Tata Motors : Tata introduced the Nano for budget-conscious consumers, a contrast to Jaguar Land Rover, which caters to luxury buyers. 2. "Focus and Fragmentation are Two Sides of ...